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On Life, Love and the Pursuit of Happiness

The Guys' Guy's Guide to Halloween

Robert Manni - Friday, October 27, 2017


For one day every year anyone can dress up and apply a bad spray-on tan like Donald Trump or wear a Kim Jong Un mask and knock on stranger’s doors carrying a little basket while asking for candy. And no one gets shot.

Sounds crazy when you think about it. That’s because Halloween is one kooky and crazy American holiday. On this day straight men can get dolled up like Katy Perry and a shy woman can dress like a dominatrix and no one bats an eye. Add copious amounts of alcohol and a big parade like in NYC, and you’ve got the making of a real party. On Halloween, America really cuts loose and goes for it.

All of this freedom to masquerade can be as intoxicating as the punch served at the parties taking place across the country on Halloween or the Saturday night before October 31st.  But, when you mix sexy devil costumes with alcohol, things can go very right or very wrong. With this in mind, whether you’re single, married, or a parent supervising your kids I offer you a few Guy’s Guy tricks and treats to get you through this special day in fine form while also staying out of jail. 

Here is my GUYS’ GUY’S GUIDE TO HALLOWEEN.

1. Don’t wear your costume to work – You might think your Guy’s Guy recco is too boring and stiff, but there is a big difference between attending a party in monster costume and walking the halls of an insurance company dressed in Spiderman tights. Sure, you will get some laughs, but in the office, they will be directed at you rather than with you. So unless your boss throws down a directive that everyone on her team must dress up, don’t do it. And if you are pressured to play along, don’t do the spray-on tan and orange hair like you-know-who. That or other politically charged costumes can be polarizing. Who wants a Halloween costume to ruin their career?

2. Be original, but don’t dress like a tampon - Remember, when others zig, Guy’s Guys zag. That goes for the ladies, too. You want to avoid costume concepts that are too gross or too obvious, like DT. For example, if you want to get political outside the office, instead of dressing up like Trump, go as hybrid of Jeff Sessions and Granny Clampett. Now that’s original, and you’ll get some laughs. You might not get laid, but you will get laughs.

3. Don’t drink too much – There are few things more disgusting than watching someone dressed like a zombie barfing on the sidewalk at 2am. That’s too scary, amigo. And if you want to get cuffed by that hot blonde in the cop’s uniform, you don’t want her to slap them on you because you’re too smashed. Have fun, have a few drinks, but know when to day when. Having the spins while you’re dressed like the Mummy is not a lot of fun. And that reminds me—make sure you can slip out of that costume easily if the opportunity arises.

4. Stay aware of your surroundings – Right after college I attended a Halloween party in Palisades Park, NJ. I dressed up as samurai warrior, complete with a real sword given to me by one of my dad’s business associates and eye makeup that made this Caucasian look…Japanese. No, I was not politically correct, but this was before everyone got so sensitive. And I did not know the party was in a predominantly Asian neighborhood. I knocked on the door of what I thought was the party, but was the wrong apartment. An older Asian lady answered the door, took one look at me and started screaming and waving her arms as I backed down the hallway. The point is, know where you are. If you are a good-looking straight guy, don’t dress up like a hot woman and go to gay bar even if your gay friends think you’re cool. You might end up in the arms of a hairy guy wearing a leather vest and chaps that wants to break you in, if you get my drift. 

5. Consider giving something healthy to the neighborhood kids – Fortunately, nowadays you can buy organic versions of almost anything, including cookies and candies. I realize this is a more expensive and can be a pain in the butt, but it’s worth a thought, especially when you look into those kids’ bags and all you see are the mini bags of M&M’s and other sugar-laden “treats”. MILF’s will love you for it, also, even if you’re already taken.

6. If you’re dating, consider couple-themed costumes – Brainstorming a costume theme with your date can be a great creative bonding exercise, especially if you can rock a cool couple’s concept that brings out the best in both of you. I’m not going to get specific and suggest the old standby cowboy and cowgirl outfits or Mr. and Mrs. Howell from Gilligan’s Island, but you get the idea. Have fun with it and she’ll love you for being a good sport.

It’s Halloween and you want to cut loose and go nuts. By all means, do just that. But keep in mind a few of your Guys’ Guy’s tricks if you want to get some of those special treats from your lady.

This week’s GUYS’ GUYS of the WEEK are all the moms and dads who take the time to help make Halloween a really fun experience for their kids. That includes finding out what the kid wants to be on Halloween and also putting together an interesting costume no matter how crazy the kid’s idea may be. And hang on to your carrots because my son rejected the policeman’s outfit he received for his birthday. He’s decided that he wants to go as a bunny rabbit. Mom, help me!

When You Are NOT a Guy's Guy

Robert Manni - Thursday, October 19, 2017


People ask me all the time, “Hey, what is a Guy’s Guy anyway? Is that like a man’s man?” Nope. A Guy’s Guy is not a man’s man.

He is, however, an updated, more open and contemporary version of the old adage. A Guy’s Guy is comfortable in his own skin. He has a casual confidence about him as well as unassuming strength, seductive integrity, emotional intelligence, and a timeless style. He’s fun, too. But most of all, a Guy’s Guy celebrates women and the well-earned recognition they are finally receiving for their many achievements. So we have a pretty clear idea about Guy’s Guys and how they roll. But with the recent news about the bad behavior of so many men, now is a good time to explore what a Guy’s Guy is not. Let’s begin by stating that not all men are bad and creepy and only seek get laid at any cost. Yes, men, including Guy’s Guys like sex, but Guy’s Guys don’t abuse their power as leverage on women.

I’ve written about Anti-Guy’s Guys men previously, but unfortunately male behavior continues to disappoint, so here we are again. With this in mind I offer you, in no particular order, my list of men, and maybe a few women, who are not Guy’s Guys. Let’s call them The Not So Guy’s Guys. I hope this helps clarifies the Guy’s Guy movement, its importance to our culture, and our mantra- When men and women can be at their best, everyone wins. There are a lot of Guy’s Guys who will cross your path every day that deserve recognition, but for now let’s out a handful of bad eggs who need to clean up their act.

1. Harvey Weinstein – This is pretty obvious. With all the headlines about his alleged abuse of power and sexual predatory behavior, he does not fit our definition of a Guy’s Guy. After all, Guy’s Guys know that “No” means no and they never take advantage of their position to get sex. They don’t have to. Guy’s Guys are cool customers who engage women respectfully, are present, and actively listen to them.

2. Men Who Don’t Respect “Me too” – I’ve been reading way too much push back from males who have a problem with the millions of women coming out as one and letting the world know that they are not going to remain silent about the abuse they’ve received from men any longer. I say, good for them, and any guy who fails to understand the truth in what women are surfacing are in denial, guilty, or in need of a wake up call to women’s being treated horribly for centuries. Guys, please shut up if you have nothing positive to add the “me too’s” pouring out. Imagine how you’ll feel if you notice family members or your girlfriends posting these words. Maybe that will remind you that men still have a long way to go in respecting women in love, business, and treating them as our equals.

3. Donald Trump – Like him or loathe him, you’ve got to admit this guy has a problem in how he treats women. Besides his “locker room talk” with Billy Bush, how you noticed the dynamic between DT and his wife? She usually looks as miserable as half the country is right now and every time we are forced to witness his bewilderingly disrespectful statements and criticisms of virtually anyone who crosses his path. A true disruptor, but not a Guy’s Guy.

4. Trump’s sons – I give them a tiny pass because they grew up in a bubble and might not know how creepy and crass they are, but in particular, Jr. —or should we call him Beavis—needs help. First, he rants that women who can’t handle harassment in the workplace should not be working. Then, in his spare time he and brother, Butthead, get their jollies shooting and killing defenseless, majestic, and often endangered animals. Come on, fellas. Wake up. Not Guy’s Guys.

5. Floyd Mayweather – I mentioned him in my original post about anti-Guy’s Guys when he was running around the ring to avoid Manny Pacquaio. Now, after that travesty and rip off of the paying public, he felt the need to top himself for his final fight by taking on another brash big mouth from the MMA who had never stepped into a boxing ring. And, the suckers bought it. Afterwards Floyd thought he could ride off into the sunset with piles of money thinking he was boxing’s GOAT. But although he’s made more cash than any boxer in history, he will never be the GOAT of the sport. This is in part because he’s not a Guy’s Guy. He selected his opponents at their worst— either when they were too young, too old, and in the case of MMA star, Conor McGregor, a fighter not in the same sport. Floyd topped this off by setting a great example for all of the up and coming young men and fighters by investing in a massive strip club because, “Tits and ass and booze never go out of style.” I can’t argue with him on that point, but do you really have to go there?

6. Conor McGregor – Complicit in Mayweather’s “boxing match” was his MMA opponent, Conor McGregor, who after month’s of trash talk, borderline derogatory racial comments, and promises to walk right through Mayweather in one short round, came out pawing before being carried by Mayweather into the tenth round so the paying public would not feel cheated. He eventually got his ass knocked out the moment Floyd decided that enough was enough for the suckers who shelled out $100 for this glorified exhibition. As soon as the fight was over it was all hugs between these two. They had your money, McGregor launched a new whiskey, and so all was good. Not a Guy’s Guy.

7. Sarah Huckabee Sanders / Jeff Sessions – Ever wonder why Sarah Huckabee’s face always looks twisted and contorted? I think it’s from her inner turmoil and awareness that her job is to stand at a podium and lie for a living. Jeff Sessions is the old guy who looks like Granny Clampett from the Beverly Hillbillies and who is also is our country’s leading attorney, the Attorney General. But if you’ve ever watched in squirm and spout nonsensically evasive answers to very direct questions from the Congress investigating him and his misleading statements about his possible involvement in “Russiagate”, you’d be hard pressed to think that this guy represents honesty, integrity, and the American way. Not a Guy’s Guy.

8. Rick Pitino – I attended Villanova University. We always had great basketball teams.  Our coaches drew up plays on a wipe board with a felt tip pen, concocted game strategies, and made players run sprints when they missed lay ups. Unlike the notorious Rick Pitino, they were never accused of raping women in bars after hours or paying families through third parties for recruiting. To be fair, although the university has fired him, Pitino denies the latter charges. But it doesn’t matter. Ex-Louisville coach Pitino; you ain’t no Guy’s Guy.

9. Anthony Weiner - What was his Twitter handle? Carlos Danger? Too bad, but this really smart guy had a real political future until Little Tony started running the show from down below with some very young ladies. Of course Weiner was married while sending naked torso selfies to his squad of online lady friends.

10. Alex Rodriguez (A-Rod) – I give him points for all the beautiful women he’s dated, but I wince whenever I watch him on Fox Sports talking about baseball. He has no insights into the game he played his whole life and he does not understand human nature. I also have a problem with Fox for hiring and making a star out of a PED user and cheater busted not once, but twice while also lying about it repeatedly. As a studio expert, he is a master of stating the obvious through a pasted on smile and his perfect veneers. You can feel the other studio guys, who unlike A-Rod are Hall of Famers, cringe at his banal statements and when he takes his World Series championship ring off and thrusts it in front of the camera. It’s says something about his shame when he needs to take his ring off to display it rather than simply holding up a fist and brandishing the ring he won before being suspended for PED’s. He’s not getting into the Hall of Fame and he’s no Guy’s Guy.

11. Christopher Columbus – I’m an Italian–American, but I’m not big fan of Columbus. Columbus showed a lot of balls sailing across an uncharted sea in search of a short cut to Asia. But after landing in the Caribbean, he returned to Europe before returning and being responsible for the systematic mass murdering of thousands of indigenous peoples. Hey, people whose name ends with a vowel, like Manni, let’s not celebrate this guy. Change the name of the holiday to Italian American Heritage Day and let’s push for a federal holiday dedicated to the real Native Americans who were here before the Europeans conquered, corrupted and infected their land.

I can keep going and going, but I think it’s best we hit pause here for now. There is too much bad male behavior taking place these days. But thankfully, on the flip side there are also lots of Guy’s Guys doing great things. But unfortunately, the jerks keep getting too much money, power, and respect from the sheep that lap up the mush our media feeds us each and every day. Don’t fall for the hype, amigos, and always be a Guys Guy.

This week’s Guy’s Guy of the Week are all the real Guy’s Guys in the world that celebrate women. Remember, there has never been a better time to be a guy than right now. Be present. Be respectful. Be Guy’s Guy and the world will be yours.

The Guys' Guy's Guide to Longevity

Robert Manni - Friday, October 06, 2017


I met up with an old friend last night for a couple of beers. We spent half the time watching the Yankees game and the other half discussing our surgeries. This is what happens when boomers age.

We’re all aging and in the toxic environment we live in, shit can happen to us at any time. That’s why we need to be mindful of our choices while we’re aging. Sometimes random bad things happen, like getting hit by a bus, but uncontrollable events aside, we can get a firm grip on how we live and our destiny. Think about the folks you know who are approaching, or are already over fifty. Some look amazing and some look like your parents. Part of this is due to genes, but a lot of it has to do with their lifestyle choices and how they relate to their mind, body and spirit.

I married at fifty and become a father a few years later. As a result I quickly became increasingly mindful about how I was taking care of myself. I want to enjoy as many years as possible with my wife, who is sixteen years younger than me, and my son. And, I have no doubt that I can accomplish this if I do my research and adjust my lifestyle choices going forward. But it’s never that simple. Shit happens. Since I married and became a dad, I’ve had two robotic surgeries on my kidneys and contracted pneumonia. The good news is I have been deemed all clear on the kidney front, and through a deep Ayurvedic medical protocol I also reduced my body’s toxicity by one hundred percent. That means the chances of a recurrence are now even more miniscule than what my western doctors told me. Because of my research and introduction to eastern Ayurvedic medicine I made some changes. Among other things, I take lots of supplements, and overall I’ve gotten into better alignment with my mind, body, spirit, and my truth. Of course I’ll need to stay consistent and remain on this positive lifestyle path, but the benefits so far have been substantial and I feel great. Regardless of my chronological age, I’m a happy, healthy guy.

So what have I learned about aging better that can I share with the world of Guy’s Guys to help them live their very best life? I’ve done my homework, experienced a lot, and even stared into the abyss, so I’m confident I can add value to you if you consider some of the tips in what I’m calling The Guys’ Guy’s Guide to Longevity. Here they are in no particular order. Drum roll please…

1. Manage your anger – This is a tough one, especially for me. I’m not the kind of Guy’s Guy who suffers fools lightly. The advertising industry where I worked for decades is filled with very intelligent and creative people, but it can also be a snake pit filled unnecessarily selfish, ego-driven behavior. Many people who work in advertising spend way too much of their time plotting to get ahead at any expense. On the creative side, you’ve got lots of brilliant people who come up with some incredible ideas, and most of them are fun to work with. But as in any business, you’ve also got to work with some major asswipes who, due to their fear-based behavior, act like they are far more talented than they really are. And because the entire industry is predicated on the production and sale of actual products, it’s all too easy for people to fly off the handle when they get frustrated or angry. There’s a lot of stress, and over time it takes its toll. All of the uncertainty about losing an account, which always happens, makes it a highly stressful industry that can chew people up and spit them out quickly. That’s one of the reasons that advertising remains a young-skewing business.

I’ve always believed in focusing on helping clients position and sell their products. That’s it. I become president of one agency and my motto was that as long as the work gets done, there was no reason to sweat. If it sells it sells. If not, we all get canned. So fortunately I didn’t let the business age me too quickly. As my mother says, “this too shall pass” and no truer words were ever stated about the ad business. People come and go all the time so there is no reason to get too pissed off. When someone you work with or a client becomes impossible to deal with, remember that the worm can turn very quickly in this industry.

Taking the issue of anger beyond just work and the ad business, there are still constant challenges that quickly fill our daily anger quotient. In a city like New York, we experience the very best and worst of people almost every day. Since it’s such a fast-paced city, it’s easy to let our emotions get away from us. So when we’re stuck in a crowded subway car filled with manspreading, loud music, dancing kids doing Showtime, or simply rude behavior. It’s important not to let it get to you. If we snap, we may find ourselves in a conflict with a stranger that can turn out badly.

All of the stress from work and simply living in a big city accelerates our aging. So when the going gets shitty and people behave badly, we need to do our best to shake it off and keep moving. But, we can’t keep all our negative emotions bottled up inside. That’s just one more thing that shortens our lifespan. So we have to find ways of letting off steam.

I don’t like carrying around bitterness and anger. I am authentic, honest, and possess keen bullshit radar detection abilities. So people who know me usually pause before bullshitting or lying to me—they know I will call them on it. Is this the right technique for you? You have to find your own way of dealing with the nonsense so you don’t burn up inside. I know I have a temper, so I remain mindful of it at all times. Although I call bullshit, I fly off the hook less and less these days because I know that stress kills.

2. Get your rest – As we get older, we need more rest. Duh. But that’s cool because rest is a good thing, amigos. Over the past decade when possible, I’ve added naps to my daily routine and I’ve found them to be tremendously refreshing. I also try to get at least seven hours of sleep every night. It’s not that hard to do. If you hit the sack at midnight and get up at seven you’ve got your seven hours. Who needs to watch James Corden anyway? Yoga, tai chi, meditation, hypnosis, and reiki are also good practices that allow us to go inside and slow down our thinking, internal monkey chatter, and breathing. All these practices help to support longevity.

3. Hydrate - Ever wonder why many old people look so wrinkly? Studies have shown that eighty percent of Americans are dehydrated. Then compound that with an aging process that also dries us out when our internal liquids evaporate without proper replenishment. I keep a sixty-four ounce container of water on my table every day and make it my goal to finish it. When I do that, I feel great. I also filter the water with a Zero Water jug, take two to four Dr. Patrick Flanagan’s Mega Hydrate capsules, and add Crystal Energy drops for longevity. The capsules hydrate the cells and release hydrogen ions that chase down the millions of free radicals roaming in our bodies. The drops add to the PH level of the water, making it wetter, healthier, and more hydrating. Google Dr. Patrick Flanagan and you’ll get a real eye-opener of information on his under-the-radar anti-aging technology. The bottom line is hydration grows in importance as we age. Stay lubricated, amigos.

4. Reconfigure your diet – I know it’s not easy to become a vegan or go totally organic, but you will surely reap the benefits if you can align your diet to these tenants as much as possible. I’m a long-term pescatarian, but I consume less and less fish as the years go by and my body craves it less and less as a result. I also no longer eat sushi due to a concern about parasites. I’ve eliminated meat and as much dairy, fried foods, caffeine, and sugar as possible and have a lot more energy now. Dropping meat was the big one. I cut out beef, lamb, and pork while weaning myself off of poultry over two years. My body thanks me and I’ve never looked back. After years of eating fake bacon, sausage, etc., I’ve totally dismissed the possibility of consuming meat ever again. I know that does not work for everyone, but if you can eliminate meat and as much sugar and dairy as possible, you’ll feel a major difference within a few short weeks and will probably add a few years to a healthy life.

5. Don’t smoke, cut back on alcohol – I don’t think it’s necessary for me to go into why smoking is not conducive to aging in general. If you still feel a need to smoke weed for recreational purposes, source the cleanest product available if it’s legal in your state, and use a vape or a bong. And, imbibe in moderation. I still enjoy the occasional glass of wine, a craft beer, or a few sips of high-end tequila, but I know drinking alcohol is not a great habit and it certainly does nothing for your longevity. Yeah, yeah, we’ve all read the claims about some study claiming that a glass of red wine every day is great for you or about that crusty one hundred year old guy who claims drinking whiskey has been his key to longevity. But do you believe it? Your best path is to arm yourself with scientific facts and make your choices base on what feels right for you. Cheers.

6. Keep moving – Over the years, life takes its toll on our bodies and many of us break down from overuse or abuse. How many people do you know who are over fifty years old that are still pounding the pavement on long runs, or take classes at Barry’s Boot Camp? I’ve found that being consistent with my fitness, which means never really falling out of shape, has allowed me to continue enjoying some rigorous workouts and long runs into my fifties and beyond. Am I lucky? Yes. But I’ve also made some of my own luck by taking care of my body, mind and spirit over all these decades. I began doing push-ups every morning during my teens and I still pound out between fifty and seventy-five almost day. Am I bragging? Maybe a little bit, but so what? The point is that with a little luck we can keep rolling with the same fitness routines if we take care of our bodies during our twenties, thirties and forties.

7. Keep on the sunny side of life – You’ve got your anger under control, you’re eating well, getting your rest, meditating, hydrating, exercising, and not smoking, drinking or eating meat. Congratulations! I’m sure you’re feeling pretty darn good. But, the true catalyst to enhance and maximize the wellness factor in the aging process is maintaining a positive attitude. Of course this isn’t always easy in our highly dysfunctional culture. But it’s possible. And you can do it if you put in the effort. Start by adding meditation to your daily routine and periodically unplug from the Internet, the media, and the waves of toxic negativity that permeate our collective consciousness. Remember this. The only thing that truly matters is right now. You are alive. You are reading this post. You are doing a lot better than you give yourself credit for. Relax, amigo. It’s going to be okay. Play your cards right and you can live a long healthy life. Salud!

This week’s Guy’s Guy of the Week is yogi Kazim Gurbuz who is 95 years old now and looks like a fifty-year old. He claims through proper nutrition and yoga practices we can live to 130. Maybe he’s right.  Would you settle for 100? I’ll see you there. 


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